Project
Play Tennis Brand Campaign
Year
2022
Disciplines
Motion Graphics
Illustration
Synopsis
I had the pleasure of translating the fun and playful attitude of Tennis Australia’s community engagement program into a motion language for the brand. Alongside the suite of animated logos was a range of motion bits and bobs for social media.
Campaign
Animated lockup & Storyboards
With the updated brand came a new launch campaign for which I was able to create an animated lockup. Playing off the fun and energetic tone of the brand, the lockup for the campaign incorporated the full colour palette, with a punchier rhythm leading the call to action. A number of illustrations were also required to set the narrative for the campaign photography and TVC.
Art Direction Iggy Petrusev + Lillian Cutts
Copywriting Tom Opie + Herschel Kissinger
Photography Ben Capp
Illustration Tom Nickeas
Animation Tom Nickeas
Credits